Creating the Future of the Face

we are orveon

A collective of premium cosmetics brands co-created to champion
bold progress for beauty, for
the planet, and for you.

A collective of
premium cosmetics brands co-created
to champion bold progress for beauty, for the planet, and for
you.

A collective of premium cosmetics brands co-created to champion bold
progress for beauty, for the
planet, and for you.

A collective of premium cosmetics brands co-created to champion
bold progress for beauty, for the planet, and for
you.

Our collective

creator of clean beauty
visit bareminerals
Pioneer of the Flawless Face
visit laura mercier
Big. Bold. Sexy.
visit buxom
Our sustainable vision

Impact from the inside out

When it comes to sustainability, we believe it’s what’s on the inside that drives lasting change. Look inside Orveon, and you’ll find more than a global collective of face care experts—you’ll find a community of changemakers, putting a shared passion for beauty to work to make the world a more beautiful place.

Caring for people

What if a beauty company did more than make people feel beautiful—what if it improved their quality of life? We seek to go beyond the beauty counter to work hands-on with communities in need, supporting their journey toward healthy, sustainable lifestyles.

Caring for the planet

Our ambition is to transcend traditional techniques by considering the planet as a key stakeholder in all ingredient, manufacturing, and packaging innovations. Over time, this will transform our environmental impact, leading the way to a lighter, cleaner industry.

Who We Are

Meet our community

Orveon in the Press

Co-creating cultural change

Business Wire

Orveon Welcomes Neela Montgomery as Chief Executive Officer

Accomplished retail executive will bring global experience, operational excellence and consumer brand expertise to drive growth

Cosmetics Design

Orveon Global CSO discusses ‘cleanical’ beauty trend’s industry impact

A combination of ‘clean’ and ‘clinical’ used to describe a specific class of ingredients for product formulation by cosmetics and PBC product manufacturers and suppliers, there is strong evidence that by setting a harmonized industry standard, ‘cleanical’ beauty products will have a lasting impact on these industries in 2023 and beyond.

Beauty Packaging

Orveon Shifts to a Circular Approach for Product Development & Packaging

The collective behind leading beauty brands bareMinerals, Laura Mercier and Buxom, is taking action to put sustainability at the forefront of its brand mission.

The Modern Consumer Podcast

How the World’s Largest Beauty Brands Leverage Live Chat to Educate Customers

Imagine having an expert makeup artist available whenever you have a question. That's the reality for customers of some of the world's leading beauty brands, thanks to an innovative digital strategy that combines technology and the human touch.

Ad Exchanger

Cosmetics Brand Laura Mercier Explores ‘The Beauty Of The Metaverse’

An interview with Salima Popatia, Chief Digital Officer - Orveon

Entrepreneur

The 'Lipstick Effect' Exposes a Surprising Truth About Our Priorities in a Recession. Here's How Businesses Can Cash In.

Brinn Garner, chief revenue officer of Orveon, talks the 'lipstick effect' and what companies need to know about selling amid inflation and recession.

Forbes

How Orveon’s Is Co-Creating The Future Of The Face

An interview with Simon Mainwaring

WWD

Inside Pascal Houdayer’s Game Plan for Orveon

Pascal Houdayer, chief executive officer of the newly created Orveon, outlined his vision for the years ahead.

Vogue Business

Could Orveon be the next beauty powerhouse?

Orveon is the new-look private-equity backed beauty group with Laura Mercier, Bare Minerals and Buxom. CEO Pascal Houdayer explains how to carve out a position.

Happi

Orveon Is the New Home for bareMinerals, Buxom and Laura Mercier

The new organization is putting a plan in place to succeed in the beauty business.

Happi

Orveon To Open Corporate Office in Ohio

Will immediately begin hiring for 150 staffers for financial planning, human resources, supply chain and more at the new Columbus office.

Forbes

Advent Unveils Orveon As Platform For Shiseido Acquisitions And Future Brand Purchases

The new beauty firm Orveon wants to be "the future of the face" with color cosmetics, skin care and wellness brands.

WWD

Inside Pascal Houdayer’s Game Plan for Orveon

Pascal Houdayer, chief executive officer of the newly created Orveon, outlined his vision for the years ahead.

Global Cosmetics Industry Magazine

Advent's Orveon Acquires bareMinerals, BUXOM and Laura Mercier from Shiseido

Advent International's newly created New York-based Orveon has acquired bareMinerals, BUXOM and Laura Mercier from Shiseido Americas.

Cosmetics Design

Orveon CEO Thoughts on AI and Tech in Beauty

Virtual Shopping and Shopping for a Virtual Word

Glossy

What’s next for BareMinerals, Laura Mercier and Buxom post-Shiseido

After their acquisition from Shiseido by a private equity firm in 2021, makeup brands BareMinerals, Laura Mercier and Buxom are in for a refresh.

Orveon

Advent International Announces Launch of Orveon, Closing of Agreement with Shiseido Americas

Orveon unites iconic cosmetics brands bareMinerals, BUXOM and Laura Mercier to pave the future of the industry and change beauty for the better.

Business Wire

Advent International to Acquire bareMinerals, BUXOM, and Laura Mercier from Shiseido Americas

Acquisition of three iconic cosmetics brands to create a leading beauty company in the $17 billion color cosmetics market.

Cosmetics Design

Advent to buy Shiseido’s bareMinerals, BUXOM and Laura Mercier brands

Global private equity firm Advent International is set to acquire three top Shiseido America cosmetics brands: bareMinerals, BUXOM and Laura Mercier.

Glossy

Beauty & Wellness Briefing: A look at PE firm Advent International’s beauty ambitions

This week, Glossy takes a look at private equity firm Advent International, including its acquisition of three Shiseido Americas brands and the exit of its bond-building hair-care brand Olaplex.

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